Stunning high-resolution imagery and a clear message are two things that effective graphic ads usually have in common. Large format printing capable of capturing the audience is achieved through various design strategies that come together to create the final look.
Here are the ideal file formats for large scale display printing:
Tip 1: Vector Images Should Be Given Precedence
To ensure excellent graphics you should order your prints in vector format. The reason for this is that vectors are computer generated. Instead of using segmented pixels they use various shapes to create visuals. This results in better image quality no matter the size.
Vector extensions include SVG, AI, EPS, and often PDF. They function based on mathematical equations and use formulas to draw curves and lines. Using this approach results in faultless graphics. It provides unmatched sharpness to banners no matter how large they might be.
Bitmaps, in comparison, are based on pixel patterns. No matter the resolution, bitmaps aren’t capable of the same level of precision as vectors.
Tip 2: EPS Files Should Be Selected for the Best Quality
EPS extensions are the commonest vector file formats used in the printing industry. They are great for creating the largest business signs and advertising banners. They provide the highest resolution graphics and are compatible across various operating systems.
Vector file types such as EPS are self-contained and do not depend on pixels for the resolution. They function on the basis of exact numerical formulas. Professional illustration programs are used to create and edit EPS file extensions. Thanks to this digital technique, the image never loses its clarity no matter how drastically it is scaled up.
Tip 3: Bitmap/Raster Files Should Be Selected for Long-Distance Viewing
Raster or bitmap files use extensions like GIF, TIFF, PNG, and JPEG. They are comprised of tiny pixels, which collectively make up the big picture. They are ideal for advertising images intended for long-distance viewing. Aim to keep the pixels per inch in the 100 DPI to 300 DPI range. Unless your banner printing ideas retain their visual appeal from afar, they won’t be effective.
Experts will insert pixels in your artworks with a proper DPI. That’s a good rule to follow so as not to lose print quality. The important thing is to provide high-resolution files for raster images, particularly scalable ones intended for long-distance viewing. 300 DPI is the ideal size for larger prints but can extend all the way up to 600 DPI. Just remember that the higher the resolution, the harder it will be to work with the files depending on the capacity of the hard drive and the software.
Tip 4: Pantone Files Should Be Selected for the Perfect Color
In certain instances, you will need to put a distinct visual feature such as an emblem on your prints. Pantone files with the PMS extension are the ideal option for vibrant graphics. The Pantone Matching System creates an exact color match by taking highly precise mixtures of ink.
CMYK is the commonest color model used for image depiction in this type of file format. It provides an incredibly colorful range with deep contrast. Pantone prints will produce the best color results if you would like your sign to display vivid visuals.