Twitter, now known as X is a social media platform that was launched in the year 2006. The platform is famous for its character limit and trending topics. Though the character limit on Twitter is 280 characters, the world of Twitter is unlimited. Twitter is especially popular among the professional crowd. Celebrities, politicians, governments, brands, and common people use the platform to share their thoughts with the world. It is also one of the first places to search for current news. The top trending topics on Twitter will give you an idea about what is ongoing in the world and your country currently. Twitter also features trending topics in sports and entertainment among others.
In this article, we will be discussing how followers play an important role in securing your footing on Twitter. We have also devised a step-by-step guide for you to increase your Twitter followers.
The Importance of Followers on Twitter
Followers on Twitter matter in the same way it matters on other social media platforms. A good number of followers increases your account’s credibility on the platform. It also gives your profile authority and increases the reach of your tweets organically. A low number of follower count may make your profile look fake. Simply put, if you need more followers you need to have some followers at the start. And since charity begins at home, simply ask your friends, family members, and acquaintances (do not forget your employees and colleagues) to give you a follow on the platform.
A Step-By-Step Guide to Increase Followers on Twitter
- Complete your Twitter bio
Like other social media platforms, Twitter users check your profile once they find your tweet interesting. It is highly suggested you complete your Twitter profile before moving forward. To increase your followers on Twitter, the first thing you need is a Twitter handle. Use a high-quality profile picture and incorporate your personality in the bio section. You can also add your location and add a cover photo as well.
- Quality of your Tweets
A good tweet includes hashtags and is concise. Your tweets must be conversation starters as merely likes will not attract new followers. Tweeting on trending topics and current events is also more likely to increase conversation on your feed. A controversial tweet can also be used to gain more engagement but choose wisely before tweeting a controversial opinion. Pin your most popular tweets on the top of your page. You can also retweet your old tweets with some new hashtags.
- Increase the frequency of your tweets
Use analytics to find out the best time to tweet and post accordingly. It is recommended to tweet in the mid-morning and early afternoon hours to gain more attention and engagement. Twitter needs you to be aggressive when tweeting as compared to other social media platforms. That means that you need to post at least twice a day to gain the attention of users. The more you tweet, the more your tweets will be pushed higher by the Twitter algorithm.
- Increase visual content
Earlier, Twitter was all about 140 words. But now more and more Twitter users are incorporating audio and video content in their tweets. You can use images, memes, videos, GIFs, and many other visual content options in your tweets. And the best part is that visual content will not be counted under Twitter’s 280-character limit. So, open your treasure box of memes and start tweeting on the platform.
- Utilize new features
Hashtags are an important part of Twitter. Hashtags help in making your tweets searchable and also help your tweets get more popular. Ensure that you do not overuse hashtags as a high number of hashtags make a tweet seem like spam. You can also utilize emojis to gain more followers.
- Use Twitter threads and live feature
Although Twitter has increased the word limit to 280 characters, some stories cannot be told in these limited characters. If you have such a story to tell, give a chance to Twitter threads. This will help you in creating a series of interconnected tweets in the same space. You can also live-tweet events on the platform and gain the attention of more followers.
- Be active in Twitter chats
Taking part in chats can also make your brand gain more followers. You can use this feature to show off your knowledge and help you in being part of a bigger community. Chats can help your account gain more reach than a simple tweet from your account.
- Engage with the community
As with any other social media platform, a user must engage with the community on the platform to increase follower count. One way is to engage with your existing followers by replying to their DMs and comments. Also, keep an eye on people retweeting your tweet and comment on those retweets. Respond to tweets where your brand name is tagged. One simple way is to join communities that have the same brand values as yours.
- Get verified
With Twitter being rebranded as X, a new feature of getting a blue tick by paying $8 is gaining popularity. Getting verified on the platform helps your brand get noticed by other users. It also provides credibility to your account.
Add your Twitter handle in your email signature, and promote it on other social media accounts as well. Add a social button on the footer of your website. Promote your most popular tweets on Facebook and Instagram. This will help in gaining new followers from unconventional places.
To conclude, increasing the follower count on Twitter is a must if you want your brand to gain popularity on the platform. And this process needs planning and takes time. However, if you utilize the above-mentioned steps, you can achieve a stellar follower count. These steps can act as stepping stones in your journey. We hope this article will help you in your search for Twitter followers. So, go ahead and start tweeting.