YouTube, the second largest video-sharing platform in the world, is beneficial for businesses to a large extent. Marketers find it very useful to create awareness about their brands and services to a larger audience. Thanks to the enormous user base of the site. The platform currently has more than 2.6+ billion active users. Hence, we can imagine the number of people whom brands can reach.
Interestingly, reports suggest that most people have purchased products based on what they saw on various YouTube videos. Reports further reveal that many small and medium businesses own a channel on the platform. Moreover, many brands bank on Trollishly to create a strong community of supportive and interested audiences. Building a solid brand community enhances your brand’s credibility and wins people’s trust. Before we learn ways to create enticing Shorts on the platform, let us first get the basics right.
What Do You Mean by YouTube Shorts?
YouTube Shorts refer to the short-sized vertical videos made and published on the platform using a smartphone. An exciting aspect of the platform is that it offers in-built tools to beautify the Shorts you wish to make. The tools allow users to record Short videos, edit them, incorporate relevant music, set the speed of the video, and stitch many video clips that run for 15 seconds.
The Short videos on the platform run for a maximum of 60 seconds or less than that. A video that runs for 60 minutes straight or multiple videos of 15 seconds stitched in a single video that runs for 60 seconds is considered a Short video. However, remember that the platform will allow Shorts with audio incorporated into them to run for 15 seconds and not beyond that.
5 Excellent Ways to Create YouTube Shorts to Grow Your Brand
YouTube Shorts help a great deal to reach out to a broader audience, especially the ones with a shorter attention span. In addition, continued usage of Shorts help in increasing more subscribers to your channel, enhancing engagement, and depicting the authentic side of your brand. Here are five excellent ways to create YouTube Shorts to take your brand to the next level:
- Decide on the Length of Your Shorts:
The length of a Short video, as mentioned earlier, is 60 seconds. However, creating Shorts that are exactly 60 seconds long is optional. The platform also allows you to make Shorts that run for 15 seconds, which are more impactful. When making Shorts, the key focus should be on the message you wish to convey.
Shorts are useful to share quick facts and hacks that interest your audience and keep them hooked. Creators who prefer creating a lot of Short videos buy youtube shorts views to get the attention of more viewers. Such brief videos also encourage the viewers to watch the valuable and exciting content fully.
While creating Shorts, there are two questions that you need to answer to help you determine the length of your Shorts and they are as follows:
- How much time will you need to convey the entire message?
- Are there any parts of the video that are irrelevant? If yes, cut those parts to maximize the effectiveness of your Shorts.
The responses you get to these questions will help you determine the length of your Shorts and get your message across shortly and sweetly.
- Convey What Your Audience Prefers:
Convey information that is of high value to your audience. When using Shorts, ensure to keep them precise as much as possible. Delivering rich content and keeping your videos short encourage your intended audience to actively engage with your content and your channel. These qualities are essential if you want more people to subscribe to your YouTube channel. Hence, post content relevant to your area of interest and what your audience loves watching.
Pro Tip: There needs to be more than just adding a single powerful hook in the first three seconds of your video. Ensure to rehook your audience every 3-5 seconds by adding an appealing visual, sound, or text to make them watch your Shorts completely.
- Ensure the Title Appears Catchy:
Adding a captivating title that instantly attracts the attention and interest of your audience is necessary. The title you add should mention what your Short video is all about. Avoid giving titles that are misleading or irrelevant to the content of your Shorts. Because indulging in such practices will reduce the trust your audience has in you, and it can affect the overall engagement rate.
Pro Tip: Add an attractive title with 60-70 characters to beat your competitors and pull more audience towards your channel.
- Mention Keywords in the Description:
The description box available on the platform can be considered a mini-blog. Your viewers are highly likely to read your description to know more about you and your brand if they find your videos interesting. Hence, including details related to your organization and how you wish to add value to your clients could be beneficial. Additionally, YouTube marketers with an ambitious spirit utilize Trollishly to grow their channel and help their viewers benefit from their content as well as their business.
Pro Tip: Include your business website’s link in the video description section to increase traffic to your site. Using the hashtag #Shorts will assist the platform’s algorithm to identify and classify your Short video under YouTube Shorts.
- Repurpose Existing Content in Other Channels:
If you have posted any exciting piece of content that is very long on your website, or blog, you can take valuable bits of information and create Shorts. Shorts allows users to compress any long-form content into bite-sized info. Leveraging Shorts will help your business meet the following goals:
- It helps reach your audience and make them instantly drawn toward your content.
- Very useful in saving the time and effort that the audience takes to process the entire content.
- It prompts your viewers to watch the entire video and reduces boredom.
Summing It Up
YouTube Shorts are one of the most preferred forms of content users love watching on the platform. Users basically find Shorts to be very engaging and addictive. Sharing information that adds value to the users must be kept in mind while creating Shorts. Additionally, Shorts that are precise and well-edited helps in attracting more audience and encourages them to subscribe to your channel. Gaining more subscribers enables you to get more leads which can convert into your clients and increase your sales profit margin exponentially